Overview
This case outlines how a high-growth retail tech firm accelerated GenAI-driven customer experience innovation using Parkar’s Pay-As-You-Go model—delivering agility, faster time-to-value, and scalable execution with zero long-term commitment.
About The Client
Challenge
The company needed to validate GenAI use cases for customer experience without committing to long-term overhead.

Solution
Parkar deployed sprint-based GenAI teams and:
Delivered AI-powered MVP in weeks
Enabled customer query summarization and automated insights
Operated fully on a pay-as-you-go model
Key Results
- 40% improvement in customer query resolution time
- No upfront CapEx or vendor lock-in
- Scalable path to long-term AI integration
The Future
