Parkar

Agile CX Innovation

40%

improvement in customer query resolution time

Overview

This case outlines how a high-growth retail tech firm accelerated GenAI-driven customer experience innovation using Parkar’s Pay-As-You-Go model—delivering agility, faster time-to-value, and scalable execution with zero long-term commitment.

Challenge

The company needed to validate GenAI use cases for customer experience without committing to long-term overhead.

Solution

Parkar deployed sprint-based GenAI teams and:

Delivered AI-powered MVP in weeks

Enabled customer query summarization and automated insights

Operated fully on a pay-as-you-go model

Key Results

40% improvement in customer query resolution time
No upfront CapEx or vendor lock-in
Scalable path to long-term AI integration

Our platform's strength lies in its adaptability, enabling us to meet our users' evolving needs and transform their experiences.

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